31 Jul '15, 6pm

Google Patents Click-Through Feedback on Search Results to Improve Rankings

Google Patents Click-Through Feedback on Search Results to Improve Rankings

In general, the subject matter described in this specification can be embodied in a method that includes: obtaining user feedback associated with quality of an electronic document; adjusting a measure of relevance for the electronic document based on a temporal element of the user feedback; and outputting the measure of relevance to a ranking engine for ranking of search results, including the electronic document, for a search for which the electronic document is returned. Obtaining the user feedback can include receiving user selections of documents presented by a document search service, the method can include evaluating the user selections in accordance with an implicit user feedback model to determine the measure of relevance, and adjusting the measure of relevance can include adjusting the measure of relevance in accordance with the implicit user feedback model

Full article: http://www.seobythesea.com/2015/07/google-click-through-f...

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