31 Jul '15, 3pm

Squeezing More Value Out Of Your Most Important SEO Landing Pages

Zero to One Opportunities. Where are the pages that have potential but currently aren’t doing anything for you? These won’t show up at the top of your analytics and ranking reports (since they’re not driving traffic), so you need to look in other places for them. What are the main pages in your site’s navigation (linked to from your site’s header or featured in your side bar)? These are being linked to prominently, but they may need to be optimized. What are your useful, content-rich pages that provide lots of answers for your customers (like community Q&A content, in-depth tutorial content, or quality blog content that hasn’t gotten traction)? These may not be featured prominently, may not have gotten a good promotion push, and may have been created without search traffic in mind, and thus may be great optimization candidates. Low-Hanging Fruit. What’s the content that’s ...

Full article: http://searchengineland.com/squeezing-value-important-seo...

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