31 Jul '15, 10am

5 Modern-Day Alternatives to Link Building

Link building has fallen, both in practicality and in popularity , as a long-term SEO strategy. Once universally-acknowledged as a necessary foothold for ranking in search engines, building links has been ostracized by the SEO community, largely at the behest of Google engineers, who frequently warn marketers not to waste time building offsite links. There's still a problem, however. Google needs some way to calculate your domain authority, trust, and authority, aside from what's actually on the website. Originally, its search algorithm relied on external links as a kind of third-party authority measurement, with more and better links indicating a better, more authoritative site. Over time, as most webmasters began to abuse this system by building unnatural links meant to manipulate the algorithm, Google constructed more advanced algorithms that can detect whether a link w...

Full article: http://searchenginewatch.com/sew/opinion/2420075/5-modern...

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Fixing Other People's 404s for Link Building

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A very old link-building strategy that needs to be addressed every once in a while is 404 fixing: when you check if intere...

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