30 Jul '15, 4pm

Why Business Blogs Don’t Covert

Why Business Blogs Don’t Covert

The business owner isn’t actually invested in it. A lot of the business owners I talk to swear that they’ve made an effort at blogging – but what does that mean, exactly? A blog requires regular updates; you’ve got to keep the content monster fed. It also requires time: No blog starts converting on the day of its launch. Being invested in a blog means plugging away at it for weeks and for months and for years, dedicated to blogging as a long-term relationship. There is no call to action. You can’t just trust that readers will know what you want them to do, and how to do it. You can’t assume it to be totally logical. If you want someone to pick up the phone and call you, or sign up for the e-mail list, or whatever else, you’ve got to offer a direct call to action in every single post! The blog is all about the business. Yes, I still encounter a lot of business owners who ju...

Full article: http://www.semrush.com/blog/why-business-blogs-dont-covert/

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