30 Jul '15, 1pm

Semantic Email Marketing Using Schema Markup

Semantic Email Marketing Using Schema Markup

Email marketing has been one of the best weapons for internet marketers that generates the highest ROI. It delivers well both in terms of customer acquisition and retention. Now, you can seamlessly integrate the Schema.org markup in your Gmail emails and unlock the full potential of it. Many people still consider email marketing as buying a database of email id's and sending mass emails to them. Come on, it's more than that! I strongly recommend you to follow Jeff Lenney's 10 email marketing best practices . But, wait, here's more to email marketing. By adding schema.org markup to the emails you can make it easy for users to take quick action or highlight the most important information within an email. This will surely boost up your email marketing efforts upto 5x times. Let's learn more about Schema.org and how you can implement them in your email marketing campaigns.

Full article: http://www.searchenginepeople.com/blog/15073-email-schema...

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