30 Jul '15, 1pm

Transform Your Thinking To Address Mounting Challenges In Your Online Business

Transform Your Thinking To Address Mounting Challenges In Your Online Business

A supposedly Chinese ancient curse goes: “May you live in interesting times!” Well, these certainly are “interesting times” in the business and search marketing world. A lot is in flux, changing at dizzying speeds that leave many entrepreneurs, marketers, and even SEO experts confused and frustrated. And the dangers are particularly stark, as mistakes compound rapidly and can lead a company far astray pretty quickly. The Challenge Is Multi-Pronged — And Growing Worse If only one (or few) things were evolving rapidly, it wouldn’t be so bad. But today, many things are changing simultaneously. As consumers continue to embrace new technologies, the way they interact with businesses has evolved. The lines between the “online” and “offline” worlds have blurred as mobile devices have made 24/7 internet access possible. And the path to purchase is no longer linear, as consumers in...

Full article: http://searchengineland.com/transform-thinking-address-mo...

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