31 Jul '12, 7pm

#tech #trends #SMS 12 Best Practices For Content Marketing: Getting The Most Out Of Editorial ... #SEO #SMS #future

Getting The Most Out Of Editorial And User-Generated Content 1. Keep It Simple Don’t weigh your content down with hefty words. Instead, try to use simple words, such as “see” instead of “observe.” Doing so not only makes content easier to read, but also creates more matches in search, where people tend to use simple terms in queries. Also keep in mind that people tend to scan content rather than read it, so keep sentences short, clear, and to the point. This approach will also boost the viral quality of your content. 2. Secure Your Resources Before you start planning a robust content program, get a handle on the resources available to get the job done. It is important to have qualified and dedicated people in place to develop your material. Avoid relying on other internal employees for this effort, as they already have a full workload. 3. Make A Statement Show your passion...

Full article: http://www.searchmarketingstandard.com/12-best-practices-...

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