30 Jul '15, 12pm

@awebranking

@awebranking

In 2008 Google introduced the Google Quality Rater Guidelines. These guidelines are especially created for external Google staff members , who support Google in rating websites . According to Google, these ratings are part of the improvement and development of Google’s ranking algorithm, but no websites are penalized due to these ratings. At least that is what Matt Cutts said . Contrary to Google, BING announced that they are using their guidelines and rater reviews for manual actions. So I find it hard to believe that Google doesn’t use this knowledge for any type of manual actions. But it’s up to you to form an opinion about that. In any case these Guidelines are used to refine the search algorithms, so at least you should know these guidelines as they can tell you something about Google’s understanding of quality websites.

Full article: http://www.advancedwebranking.com/blog/insights-from-goog...

Tweets

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