30 Jul '15, 10am

3 Steps to Kill Your PPC Ad Writer’s Block Right Now

3 Steps to Kill Your PPC Ad Writer’s Block Right Now

PPC ad writing got you down? It’s true that when we have to come up with ad creative day in and day out, PPC professionals sometimes face the same dilemma writers do: writer’s block. And it’s not just coming up with clever, useful and compelling text for the headline and description lines. As if that weren’t enough, we also have to worry about sitelinks, callouts, and more. A lot goes into ads behind-the-scenes to create that final, clickable product. The next time you're feeling uninspired, instead of just going through the motions as we sometimes do, check out these three tips to help you push through the lull: 1. Dive into User Reviews and Client Testimonials What better way to get a sense of how the company and its products or services make a difference to customers than going to the website, and reading user reviews and client testimonials? Scour through all of them a...

Full article: http://searchenginewatch.com/sew/opinion/2419877/3-steps-...

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