31 Jul '12, 6pm

Getting SMART with SEO Strategy

Back when I was a young, wet-behind-the-ears, first-year MBA student, I was amazed at the program’s persistence on setting individual goals for the course. Having been a Political Science major during my undergrad years, I wasn’t very exposed to strategic thinking and cause-and-effect measurement. Like any role in the digital space, search engine marketers have a responsibility to get results and illustrate what they’ve done to move the needle. Through trial and error, I’ve found that setting goals at the onset of an engagement will help set the stage for success and effectively help manage client expectations. The Need for Goals in Search Engine Marketing A goal, be it for personal or professional applications, inspires you to do more and stay motivated to achieve success and exceed expectations. Whether your intended result is to become an industry thought leader or to i...

Full article: http://www.searchenginejournal.com/getting-smart-with-seo...

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