31 Jul '12, 4pm

Intent, Content & Spamming – Is There A Difference?

Intent, Content & Spamming – Is There A Difference?

The difference between intent and content is what Google is missing. My White Hat Feels Dirty Keywords at their most basic level are what we use to communicate, and if you think back to those COM 101 days, you’ll remember that the way it works is our thoughts are encoded in our brains into words, those words are spoken or written, and then decoded by the brains on the other end. This is why when you say something, it may not come out (or be received) the way you meant it to be. If we think of our websites as having conversations with search engines, this is how people get into trouble, and why search engines are failing at their job. Search engines decode our websites’ content by parsing the language and applying a set of algorithms to it. In theory, they then rank content according to how well it matches the query. Oh, if only it were that simple. What actually happens is...

Full article: http://searchengineland.com/intent-content-spamming-is-th...

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