29 Jul '15, 8pm

Yelp Earnings Report Shows Strength In Mobile Search

Yelp's number of mobile unique visitors surpassed that of desktop unique visitors for the first time last quarter, solidifying the company's status in the mobile search space. Though Yelp's shares are plunging, according to yesterday's quarterly report, the company's monthly mobile visitors grew 22 percent quarter-over-quarter to reach about 83 million. Yelp also saw a 51 percent QoQ growth for app unique devices. "Consumers are increasingly turning to apps when using their mobile phones, and we are excited about the growth we've seen in app usage," says Jeremy Stoppelman, chief executive (CEO) of Yelp. "We believe our rich content married with our highly-differentiated local advertising product will position us well to capture a meaningful share of the large local market." According to the report, Yelp's reviews grew 35 percent year-over-year, while local advertising acco...

Full article: http://searchenginewatch.com/sew/news/2419881/yelp-earnin...

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