29 Jul '15, 6pm

Search Ads to Target App Downloaders

Because search is one of the biggest drivers of app installs in the Play Store, Google is launching Search Ads on Google Play to its advertisers. This move aims to capture people's attention as they download new apps in what Google refer to as "I want-to-know," "I want-to-go," "I want-to-do," and "I want-to-buy" moments. For example, someone getting ready to run a marathon may search for a mileage tracker app or a foodie may look for cooking apps. The update will start rolling out today to everyone who runs Search app install campaigns on AdWords. Nordeus, a Serbian company that develops games for social networking sites, was one of the Search Ads' early testers. According to Tomisalv Mihajlović, Nordeus' chief marketing officer, Google Play inventory is already helping the company see significantly more app installs for Top Eleven, its top-selling football game. "Search h...

Full article: http://searchenginewatch.com/sew/news/2419873/search-ads-...

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