29 Jul '15, 4pm

Search Ads on Google Play and new app promo tools roll out to advertisers and developers

Search Ads on Google Play and new app promo tools roll out to advertisers and developers

People turn to their phones billions of times a day for I want-to-know, I want-to-go, I want-to-do, and I want-to-buy moments . And in these intent-rich moments, they often turn to apps to get what they need. Runners may search for a “mileage tracker” app as they start training for a marathon, foodies may look for “restaurant” apps to check out the trendiest new places in town, and frequent fliers may search for “top games” to play before a long flight. In fact, search is one of the biggest drivers of app installs in the Play Store. That’s why we’re investing in new ways to help people discover apps with Search Ads on Google Play and innovating on new technologies to simplify campaign management and improve measurement for developers. They’ve arrived: Search Ads on Google Play Search Ads on Google Play will begin to roll out today to all advertisers and developers who use ...

Full article: http://adwords.blogspot.com/2015/07/launching-search-ads-...

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