29 Jul '15, 2pm

Bid To Position In “Real Time” With This Open-Sourced AdWords Script

Bid To Position In “Real Time” With This Open-Sourced AdWords Script

Back in 2011, Search Engine Land’s Pamela Parker brought us the news that Google had shut down Position Preference for AdWords Bidding . There was a logical justification for this, and many PPC experts since have correctly argued that bidding to position is probably not the best strategy for most advertisers . However, four years later, I still keep hearing demand for the ability to bid to position. Despite all the caveats listed later, there are a few ways to do this if you insist: I’ve seen people using Automated Rules to increase and decrease bids, and Google has open-sourced its own Bid to Position script. But it only works on the last seven days of data and runs weekly, which isn’t very dynamic, given that AdWords data updates every three minutes . So the PPC scientists at Brainlabs (my employer) built a more sophisticated script that can account for up-to-the-minute ...

Full article: http://searchengineland.com/bid-position-real-time-open-s...

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