30 Jul '12, 8pm

Microsoft Explains Removal Of Age And Gender Targeting From AdCenter

What do you do when you figure out that a lot of self-reported data you’re using to target ads is inaccurate or just plain sparse? If you’re Microsoft adCenter, you remove that targeting capability — in this case, age and gender. In a support thread from last week, a representative gives the reasoning behind a change made back in February : There are certain inherent problems when you ask someone this information. Some people add the information accurately, most don’t and even more don’t add the information at all. So if you use age and gender, your [sic] limiting yourself to what information was provided by the searchers when signing up for Windows Live. When we asked about this, a Microsoft spokesperson explained further, “In the past, advertisers who used exclusive targeting limited their overall volume and missed out on relevant users. It’s more valuable for advertiser...

Full article: http://searchengineland.com/microsoft-explains-removal-of...

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