30 Jul '12, 4pm

RevZilla Motorsports Uses TrueView In-Stream Video Ads to Triple Subscribers to its YouTube Channel [Case Study]...

RevZilla Motorsports Uses TrueView In-Stream Video Ads to Triple Subscribers to its YouTube Channel [Case Study]...

When motorcycle enthusiasts get serious about their gear, they shop at RevZilla.com . Founded in 2007 by a core of passionate motorcyclists (who happen to have penchant for writing code), RevZilla Motorsports has distinguished itself from big-box stores and online sites by providing superior customer service and only the highest performing merchandise – from jackets and tires to tools – selected and tested by experts in the field. RevZilla has over 40 employees operating a booming e-commerce site as well as a destination store in Philadelphia. In the early days of RevZilla, the company spent an inordinate amount of time fielding calls from customers with specialized requests. A customer in need of a waterproof jacket was easy; but if he had a large frame and needed a garment with great venting, a high safety rating, and within a certain price range, it was more complicated...

Full article: http://www.reelseo.com/revizilla-youtube/

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