30 Jul '12, 1pm

Google's Cutts Explains Untrusted Link Notifications

On July 20th, Google sent out a batch of new link notifications that scared the webmaster community. Google then informed us we can relax about those notifications because they are ignored links that don't specifically hurt your site. Still, there was a lot of confusion. So over the weekend, Google's Matt Cutts posted a detailed blog post on what these notifications means. He wrote: In less severe cases, we sometimes target specific spammy or artificial links created as part of a link scheme and distrust only those links, rather than taking action on a site’s overall ranking. The new messages make it clear that we are taking "targeted action on the unnatural links instead of your site as a whole." The new messages also lack the yellow exclamation mark that other messages have, which tries to convey that we're addressing a situation that is not as severe as the previous "we...

Full article: http://www.seroundtable.com/google-new-link-notifications...

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