30 Jul '12, 1pm

URL Naming Best Practices

The URL of a webpage is an important factor as far as search engine optimization is concerned. Right after the title tags and meta description, a meaningful URL is considered a strong signal towards the “intent” of a page because, apart from Anchor text, a URL is the only parameter that can be used to “judge” a page before visiting it. Looking at domain.com/store/sports/football.html , a user can conclude that the given website is an ecommerce store that sells soccer products. However, domain.com/web/pages/6389.html conveys nothing; the reader has to click through and discover what the page is all about. Some best practices are shown below that webmasters should keep in mind when naming the URLs of their webpages. Follow KISS As far as SEO is concerned, the KISS (keep it simple stupid) ideology has always worked wonders because this practice inspires you to focus on the ma...

Full article: http://www.searchenginejournal.com/url-naming-best-practi...

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