30 Jul '12, 4pm

4 Qualities to Look for in a Good Guest Blogger

I like to compare blogging and guest blogging to news segments. Bear with me here. For the sake of keeping things light-hearted, we’ll use The Daily Show as an example. Now this is Jon Stewart’s show (or his blog). People tune in primarily to listen to his commentary (his blog posts). However, in addition to his commentary, he also has a number of guests on the program who share their commentary (guest blog posts). Make sense? I hope so. Of course, Jon Stewart doesn’t just invite anyone on his show. He looks for different qualities in his guests. In the same vein, there should be certain things you look for in your guest bloggers. Otherwise, the quality of your show (your blog) will suffer. So, what do we look for? Expertise This should be the first thing you look for in a potential guest blogger. The quality of your guests speaks to the quality of your blog. Jon Stewart d...

Full article: http://www.searchenginejournal.com/4-qualities-to-look-fo...

Comments

  1. 31 Jul '12, 4pm

    Thanks to sharing nice information with us.

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