30 Jul '12, 10am

Internal Linking Strategies for 2012 and Beyond

Last Friday, I did a Whiteboard Friday called "Smarter Internal Linking ." If you have not yet watched it (I do show some graphs and stuff, so you'll probably need to watch and not just listen), I'd recommend doing so first before reading the rest of this post. The goal of this post is to clear up a few misconceptions that I saw in the comments, and to show you exactly what I mean about sitewides that could be problematic both now and in the near future for over-optimization algorithms and filters. Footer Links Are Not (Inherently) Bad One question I saw a few times was about if we should use sitewide footers at all. My answer to this is "absolutely!" Footer links can be awesome for the user experience. Especially in the growing world of mobile surfing of the Internet, there is an increasing need for good navigation at the bottom of websites that allows users to navigate t...

Full article: http://www.seomoz.org/blog/internal-linking-strategies-fo...

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