30 Jul '12, 9am

The Evolution of Guest Posting

The Evolution of Guest Posting

For many SEOs, classic guest posting theory focused on getting posts, with links, placed on as mamy domains as possible. This thinking was based on two major assumptions: The number of domains linking to you is more important than the number of links. Getting incremental links from a domain that already links to you results in diminishing returns. These same SEOs probably also focused on including rich anchor text links within the body of the post. In theory, this would be hard to detect with a purely algorithmic approach. Changes In the Wind However, the world is-a-changing. Google's Penguin update, and Panda a year earlier, marked the advent of a whole new approach to spam fighting. Google's Distinguished Engineer Matt Cutts confirmed this with me in a recent interview : I really can't comment on it in any specific way, but you are right that these algorithms do represen...

Full article: http://searchenginewatch.com/article/2195069/The-Evolutio...

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