30 Jul '12, 7am

VeryPink Uses YouTube TrueView In-Search Ads to Reach Knitters for 3 Cents a View

VeryPink Uses YouTube TrueView In-Search Ads to Reach Knitters for 3 Cents a View

Some knitters can teach, some can create fabulous knitwear designs. But few have parlayed their flair for instruction, talent for design, and penchant for entrepreneurship into a successful Internet business like Staci Perry of verypink.com . As a knitter for more than 35 years and knitting teacher in local yarn shops, Perry now uses YouTube to share her charming instructional videos and cool knitwear patterns with needlecraft enthusiasts around the world. She publishes a new video every week – a discipline that keeps verypink.com at the top of natural search results on YouTube. “Video is the ideal medium for knitting lessons, especially for visual learners who can replay the content as often as they need to,” Perry said. Not surprisingly, the knitwear pattern that has the best sales stats, “Learn to Knit Socks part 1 - Getting Started ,” is also the most popular video on ...

Full article: http://searchenginewatch.com/article/2195067/VeryPink-Use...

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