30 Jul '12, 5am

The 8-Step SEO Content Marketing Action Plan

There are probably hundreds of things that you have experience with that you can write about. However, your goal is to become an authority on specific things rather than a "Jack of All Trades." Spend some time listing out three to five main content talking "containers" that you will focus on and write about. By "container" I mean narrow category. For example, our company does all types of content marketing from newsletters, to articles, to web content, to press releases. Each of these is a niche category. However, a large majority of content marketing is focused on SEO press releases. Within this "container" we address many specific issues from writing headlines, to writing quotes, to analyzing the best time to publish.

Full article: http://www.promotionworld.com/se/articles/article/120730-...

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