30 Jul '12, 12am

Don’t Forget the Low Hanging Fruit in SEO

Search engine optimizers and SEO clients alike tend to often fall into a daydream state coveting the attainment of the first place ranking for their industry’s top keyword(s) . You should in fact wish for this, and no doubt work for it. The problem is that many wear proverbial “blinders”, dead set on the single keyword obsession . Ultimately you find yourself many hours and resource dollars down the road albeit closer to your goal but still waiting for the money train of traffic that will undoubtedly take longer to attain. While you plan and work toward long-term SEO goals, which is fine, you should take notice that you may have several low-hanging opportunities helping to drive short-term success as you plug away at those top terms. In short, these are the terms that can be found at bottom of the first page or the top of second page of search engine results. These ranking...

Full article: http://searchenginewatch.com/article/2193331/Dont-Forget-...

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