30 Jul '12, 12am

I've always said it, a music video is more than a music video. It's your brand, its your 4 minute commercial to...

I've always said it, a music video is more than a music video. It's your brand, its your 4 minute commercial to...

In the past, I've written about how video ads perform when compared to traditional banner ads . Now, Google confirms the strong effectiveness of video advertising with a recently released a study via DoubleClick which states Rich media ad formats with video outperform all other types of ads by an overwhelming margin . According to the research video ads even outstrip Flash animation and can be the deciding factor on whether or not it's a successful campaign. By measuring the consumer intent to purchase a product the study, "The Brand Value of Rich Media and Video Ads" , has found that people who see a video in a rich media ad are more likely to make the purchase. Google is trying to determine the answer to how differing types of ad formats impact results for brands. DoubleClick tasked Dynamic Logic Data to compile the data and find the answer. The company used surveys whic...

Full article: http://www.reelseo.com/video-advertising-effective/

Tweets

Sakura video!

Sakura video!

cheeserland.com 30 Jul '12, 9am

Just realized that i have taken some short videos with my iPhone during sakura-watching in Japan! Here’s the video i compi...

Video // @illwill610 - "Kicks" | Sole Collector:

Video // @illwill610 - "Kicks" | Sole Collector:

solecollector.com 30 Jul '12, 3am

Chester, Pennsylvania is home to Tyreke Evans, Jameer Nelson and 15-year old Will Pittman, a young rapper and sneaker enth...

The Walking Dead Video Game

The Walking Dead Video Game

vernonchan.com 30 Jul '12, 2am

While it’s not totally uncommon for a comic book to be adapted as a TV series and re-adapted as a video game later, I wish...

Weekly Online Video News Round Up - High summer Edition

Weekly Online Video News Round Up - High summer...

reelseo.com 28 Jul '12, 3pm

So we're a month into summer officially and high temperatures still abound while rain is scarce. All the more reason to st...

“@thoughtbot: Purchase our new video playbook a...

robots.thoughtbot.com 28 Jul '12, 11am

July 28, 2012 Tagged: playbook development Comments (View) Playbook video, “Development”, now unlocked! We’ve just unlocke...

Looks good.. “@AssocStudios: How to Build Brand Trust Using Video - Post by Neil Davidson: @AssocStudios #video”

Looks good.. “@AssocStudios: How to Build Brand...

techipedia.com 22 Jul '12, 11pm

This is a guest post by Neil Davidson . Instead of requiring users to navigate, scroll, and click to access information, o...

HATE ETERNAL Frontman Interviewed In Singapore (Video)

HATE ETERNAL Frontman Interviewed In Singapore ...

blabbermouth.net 28 Jul '12, 9pm

conducted an interview with guitarist/vocalist Erik Rutan of Florida-based extreme metallers HATE ETERNAL during the band'...

Content Recognition Offers TV-like Video Ad Targeting but Still Missing Big Opportunity?: In the past I've writt...

Content Recognition Offers TV-like Video Ad Tar...

reelseo.com 24 Jul '12, 5pm

In the past I've written much about the pretty amazing technology that allows you to basically scan through video and pull...

Data-Driven Video Ads, Face Blur Privacy, and Better YouTube Searching [Reel Web #49]: This week on the Reel Web...

Data-Driven Video Ads, Face Blur Privacy, and B...

reelseo.com 25 Jul '12, 7pm

This week on the Reel Web, let’s talk about the new face blurring tool that YouTube has created as well as the great new w...

YouTube & BrightRoll Leapfrog Past Hulu and Adap.tv in Video Ads

YouTube & BrightRoll Leapfrog Past Hulu and Ada...

searchenginewatch.com 23 Jul '12, 3pm

Over the past five months, Google sites, driven primarily by YouTube, and the BrightRoll Video Network have both leapfrogg...

Interactive Video Ad Insertion Arrives for Live...

reelseo.com 17 Jul '12, 6pm

Jivox is over at the Interactive Advertising Bureau’s (IAB) Marketplace - Mobile event and it just dropped into my inbox t...

#gyaru + lovepinkcross: Reading Mean Tweets (Vi...

lovepinkcross.com 27 Jul '12, 3pm

Reading Mean Tweets (Video Friday) Jimmy Kimmel decided to have celebrities read mean comments that people had tweeted abo...

Top Lessons Learned in Marketing Video Across Social Networks and What Works for Me!: Promoting video via social...

Top Lessons Learned in Marketing Video Across S...

reelseo.com 24 Jul '12, 6pm

Promoting video via social media can seem like an easy option – after all, it’s free, easy to use, and gets you an immedia...

Record 11 Billion Video Ads in June: My Video Ad Network Recommendations: It's that time once again for me to pi...

Record 11 Billion Video Ads in June: My Video A...

reelseo.com 18 Jul '12, 10pm

Before the graphs though, I wanted to run down my top five recommendations on where to place your video ads. I've refined ...

Video: Nike SB "Skate Every Damn Day"

Video: Nike SB "Skate Every Damn Day"

nicekicks.com 23 Jul '12, 3pm

You know their shoes, but do you know their work? Nike SB ’s “Skate Every Damn Day” commercial sees Eric Koston, Stefan Ja...