29 Jul '12, 4pm

The Once And Future King: Editorial Or User-Generated Content?

Beyond that, user-generated content has the power to boost the efficacy of editorial initiatives. Companies can leverage it to create social snippets that will spark discussion, foster engagement, and promote their editorial content. Since user-generated snippets are much more likely to be shared, they will create a large number of social signals and links pointing to the original piece of content. In addition, user-generated content also can feed an editorial program. How so? Organizations can leverage it as an economical means to uncover important consumer insights by taking what they have learned to build out editorial content on related topics.

Full article: http://www.searchmarketingstandard.com/the-once-and-futur...

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