29 Jul '12, 11am

How to get more clicks from rankings that you already have

Although the meta description tag doesn't influence the rankings of your web pages much, it can have a major influence on the number of clicks that you get. By attracting more clicks, good meta descriptions can also have a positive influence on your rankings. What are meta descriptions and why are they still important? The meta description tag can be found in the HTML code of a web page: <meta name="description" content="This is the meta description text. If it is relevant, search engines will display it on the search result page."> Some people think that meta descriptions are not important anymore. However, Google Webmaster Tools shows an alert if a meta description is not unique. That's an indicator that the descriptions still matter. Good meta descriptions can attract more clicks and a higher click-through rate. A higher click-through rate can have a positive effect on ...

Full article: http://www.free-seo-news.com/newsletter533.htm#facts

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