28 Jul '12, 7pm

How Website Structure & Information Architecture Should Mirror Your Business Goals c/o Trond Lyngbø

Your visitor will click fewer links (remember the 3 click rule?) to reach other sections of your website – something every usability expert and designer intuitively values, and website owners must consider seriously since it impacts the way Web search works. You have less need for ongoing SEO to improve and/or defend rankings, and can focus it instead on growing your business with scalable solutions that last longer. You’ll become more authoritative on each level of your URL structure, as new topic pages added into your silo will bring additional value to the pages higher up in the hierarchy because of your strategic internal linking. You’ll have the freedom to sculpt PR and pass link value to handpicked relevant pages or topics outside the silo. For example, if you sell red shoes, you could link to related items like red belts (which may reside in another silo) and achiev...

Full article: http://searchengineland.com/how-website-structure-informa...

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How Website Structure & Information Architectur...

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