28 Jul '12, 5pm

MozCon Day 3 Recap – A New Form of Conversion Rate Optimization by Joanna Lord

Testing can take a lot of time and a lot of resources, which we don’t have a lot of time for. Historical definition: “CRO was born out of the need for lead generation and ecommerce internet marketers t improve their website’s results” It doesn’t really exist anymore that your only focus is lead forms and what happens on your website. We want social sharing, bundling, buying related products, spend more time on the site. We care about things off site like mobile, Facebook, tablets, media, etc. We care about people engaging with our brands on social networks like Pinterest, YouTube and others. We don’t just need website results – sales, conversion rate, etc. Sites have evolved to bigger experiences, training, information, and philanthropy. Marketers today need to improve in a lot of areas. The definition of CRO is changing.

Full article: http://www.seo.com/blog/mozcon-day-3-recap-a-new-form-con...

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