27 Jul '12, 2pm

6 Critical Action Items B2B SEOs Need to Consider With Converged Media - Search Engine Watch

Last week, Altimeter Group published its report "The Converged Media Imperative ," which explores how paid, owned, and earned media can join together to become a disruptive force in digital marketing strategy. Converged media represents the utilization of two or more channels (paid, owned, and earned media) working in concert and enabling brands to reach their target audience regardless of channel, medium, or device. The three media channels are defined as: Paid media is classified as display or broadcast advertising (PPC, sponsorships, etc.) Owned media is content assets the brand wholly owns or controls (websites, blogs, etc.) Earned media is user-generated content created and/or shared by users (social media posts, shares, organic reviews, etc.) B2B search engine marketers should be at the forefront of converged media, since best practices and opportunities inherent to ...

Full article: http://searchenginewatch.com/article/2194730/6-Critical-A...

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