27 Jul '12, 11am

Advanced Channel Sequencing

Advanced Channel Sequencing

Each marketing channel can play multiple roles throughout the customer acquisition process. Understanding how each channel can help you acquire a new customer is essential to a successful marketing strategy. There is much more to customer acquisition than just paid search and retargeting. Many things can play into how a potential customer comes in contact with a brand. Understanding the affect each channel has, and the optimal sequence of channels to use to convert a user, will help you know where to allocate your budget as well as what messaging to utilize. In order to come up with the optimal channel sequence for your acquisition campaign, you must first understand each channel’s role. Online Video (OLV) More content is being consumed online. In fact, 33 billion online videos were viewed in June 2012, according to comScore . In that same month, 11 billion video ads were ...

Full article: http://searchenginewatch.com/article/2194733/Advanced-Cha...

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