Advanced Channel Sequencing

Each marketing channel can play multiple roles throughout the customer acquisition process. Understanding how each channel can help you acquire a new customer is essential to a successful marketing strategy. There is much more to customer acquisition than just paid search and retargeting. Many things can play into how a potential customer comes in contact with a brand. Understanding the affect each channel has, and the optimal sequence of channels to use to convert a user, will help you know where to allocate your budget as well as what messaging to utilize. In order to come up with the optimal channel sequence for your acquisition campaign, you must first understand each channel’s role. Online Video (OLV) More content is being consumed online. In fact, 33 billion online videos were viewed in June 2012, according to comScore . In that same month, 11 billion video ads were ...

Full article: http://searchenginewatch.com/article/2194733/Advanced-Cha...

Tweets

@antbriones » 21 Aug '12, 10pm
Advanced Channel Sequencing by @Justin_Freid [link] #conversions #InternetMarketing #OnlineBusiness #InternetBusiness
@seotweetz » 14 Aug '12, 4pm
RT @MikeRAnderson: Advanced Channel Sequencing by @Justin_Freid [link] via @sewatch #analytics #SEO
@seo_depp » 02 Aug '12, 12am
rt @davidhughan2012Good post on Advanced Channel Sequencing [link] #Marketing #Ecommerce [link]
@davidhughan » 02 Aug '12, 12am
Good post on Advanced Channel Sequencing [link] #Marketing #Ecommerce
@bayareasea » 01 Aug '12, 3pm
Channels' unique strengths, sequencing key to customer acquisition - [link]
@darylmander » 01 Aug '12, 2pm
Advanced Channel Sequencing... how to sequence messaging across digital media channels [link]
@InFineMedia » 01 Aug '12, 9am
RT @amalik: Reading : Advanced Channel Sequencing [link]
@seotweetz » 31 Jul '12, 5pm
RT @thejordanrules: Smart stuff here - #SEO #Strategy - Advanced Channel Sequencing - [link] (via @SEWatch)
@thejordanrules » 31 Jul '12, 5pm
Smart stuff here - #SEO #Strategy - Advanced Channel Sequencing - [link] (via @SEWatch)
@Justin_Freid » 31 Jul '12, 4pm
In case you missed it on Friday - Advanced Channel Sequencing by @Justin_Freid [link] via @sewatch
@AshleyPanter » 31 Jul '12, 7am
How it all works together: Advanced Channel Sequencing - Search Engine Watch (#SEW) [link]
@seotweetz » 30 Jul '12, 12am
RT @ledscrikz: Advanced Channel Sequencing by @justinfreid - [link] - #seo
@ledscrikz » 30 Jul '12, 12am
Advanced Channel Sequencing by @justinfreid - [link] - #seo
@WD_Chester » 29 Jul '12, 1pm
RT @SEOChester: Advanced Channel Sequencing by @Justin_Freid [link] via @sewatch
@Ana_Goia » 29 Jul '12, 11am
Despre Marketingul multi-canal [link]
@sewatch » 28 Jul '12, 11pm
Advanced Channel Sequencing [link] cc @YouTube
@bryanwhiteSAP » 28 Jul '12, 8pm
Advanced Channel Sequencing by @Justin_Freid [link] via @sewatch ->great post Justin!
@mtkisco » 28 Jul '12, 7pm
Each marketing channel can play multiple roles throughout the customer acquisition process.... [link]
@NuSparkMktg » 28 Jul '12, 1pm
Advanced Channel Sequencing - Search Engine Watch (#SEW) [link] #paidsearch
@Matt_Dejardins » 28 Jul '12, 11am
Online conversion process & advanced channel sequencing for Display, Social Advertising, Online Video, Paid Search & Re…[link]
@ToddMurtha » 28 Jul '12, 7am
Great summary. RT @sewatch: Advanced Channel Sequencing [link] cc @comscore
@infinityConcpts » 28 Jul '12, 1am
Advanced Channel Sequencing [link] #InboundMarketing #SEO #Optimization #Marketing #SocialMedia #SM #IM #Conversion
@seotweetz » 27 Jul '12, 8pm
RT @marcosjtbr: Advanced Channel Sequencing \ [link] | by @Justin_Freid via @sewatch #seo #ppc #video #social #ads
@ChrisPhillips » 27 Jul '12, 8pm
Must Read: Advanced Channel Sequencing by @Justin_Freid [link] via @sewatch
@marcosjtbr » 27 Jul '12, 8pm
Advanced Channel Sequencing \ [link] | by @Justin_Freid via @sewatch #seo #ppc #video #social #ads
@stephanhumberg » 27 Jul '12, 7pm
RT @OHOMarketing: Advanced Channel Sequencing... :) [link]
@CoffyGroup » 27 Jul '12, 7pm
Advanced Channel Sequencing. Understanding what's essential. [link] by @Justin_Freid (via @sewatch) #marketingplan #strategy
@Fuzzagent » 27 Jul '12, 6pm
#fb #facebook Advanced Channel Sequencing - Each marketing channel – video, PPC, display and social – can play multi... [link]
@TodJohansson » 27 Jul '12, 5pm
Advanced Channel Sequencing [link] #sewatch_seo
@businessreading » 27 Jul '12, 5pm
Advanced Channel Sequencing :: Each marketing channel â€“ video, PPC, display and social â€“ can play multiple roles... [link]
@amalik » 27 Jul '12, 5pm
Reading : Advanced Channel Sequencing [link]
@markkennedysem » 27 Jul '12, 4pm
Nice, Justin - RT @Justin_Freid: My latest on SEW - Advanced Channel Sequencing by @Justin_Freid [link] via @sewatch
@Justin_Freid » 27 Jul '12, 3pm
My latest on SEW - Advanced Channel Sequencing by @Justin_Freid [link] via @sewatch
@FerdinandSayoc » 27 Jul '12, 3pm
a good read for all my fellow e-marketers! [link]
@ashleybarton3 » 27 Jul '12, 3pm
Great for roadmapping! Advanced Channel Sequencing by @Justin_Freid [link] via @sewatch
@twilli2861 » 27 Jul '12, 2pm
RT @SocialLeslie: Advanced Channel Sequencing [link] #socialmedia
@seotweetz » 27 Jul '12, 2pm
RT @rmouakassa: Each marketing channel can play multiple roles in the customer acquisition journey! [link] @laraarbid #seo #smm #search
@rmouakassa » 27 Jul '12, 2pm
Each marketing channel can play multiple roles in the customer acquisition journey! [link] @laraarbid #seo #smm #search
@LandingPageTips » 27 Jul '12, 1pm
Landing Page tip: Advanced Channel Sequencing [link] by @SEwatch @Tim_Ash
@PopsharedSearch » 27 Jul '12, 1pm
Advanced Channel Sequencing (Searchenginewatch - 237 retweets) [link]
@washdcwebdesign » 27 Jul '12, 1pm
Advanced Channel Sequencing [link] #dc #searchengines
@cijoaj2003 » 27 Jul '12, 1pm
Advanced Channel Sequencing [link] #SEO #Optimisation
@ChristopherCCue » 27 Jul '12, 1pm
RT @semnomic: Advanced Channel Sequencing: Each marketing channel – video, PPC, display and social – can play mu... [link] #searchengine
@SearchXcel » 27 Jul '12, 1pm
Advanced Channel Sequencing: Each marketing channel – video, PPC, display and social – can play... [link] #SEO #searchxcel
@GoldMedalSEO » 27 Jul '12, 12pm
New SEO news -> Advanced Channel Sequencing [link]
@AllenEWhite1 » 27 Jul '12, 12pm
Advanced Channel Sequencing [link] @AllenEWHite1
@Lauren_Reports » 27 Jul '12, 12pm
Advanced Channel Sequencing [link] #Digital
@Darrell_Weaver » 27 Jul '12, 12pm
#SEO Advanced Channel Sequencing - Each marketing channel – video, PPC, display and social – can play multiple role... [link]
@wpsitehosting » 27 Jul '12, 12pm
OPTIMIZE: Advanced Channel Sequencing - Each marketing channel – video, PPC, display and social – can play multiple ... [link]
@RomanIndex » 27 Jul '12, 12pm
#SEO : Advanced Channel Sequencing - Each marketing channel – video, PPC, display and social – can play multiple rol... [link]