How to Improve Your AdWords Performance With Analytics

Using analytics to improve your PPC performance is a topic that's been done to death. Then Google came and blew our minds by adding the stats straight into AdWords. Here's how to use these to actually make an easy improvement. How To Get It For years you've been able to go into Google Analytics and see extra stats at keyword level. It's a no brainer for running your campaigns. But now Google have introduced the ability to include certain Google Analytics metrics directly into AdWords for extra convenience. To link Google Analytics to AdWords: Make sure you're logged in with an address that is an admin for AdWords and Analytics. Access Google Analytics through the link in AdWords. Go to the Admin section. Click on the breadcrumb to ensure that you're at account (not web property or profile) level. Go to the "Data Sources" tab. Link the accounts here. Now it’s time to custom...

Full article: http://searchenginewatch.com/article/2194392/How-to-Impro...

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