15 Jul '15, 3pm

Google

Last year, mobile devices used before or during shopping trips influenced just under one trillion dollars — or 28% — of in-store sales in the United States.1 Those sales grew from the billions of shopping micro-moments that power today’s buying economy. Fewer people wait to head to the mall on Saturday to go shopping; thanks to smartphones, shopping now happens anytime and anywhere. Read on for the latest ways we’re helping retailers reach shoppers in those crucial I-want-to-know, I want-to-go, and I want-to-buy moments. I-want-to-know: Giving immediate answers for every shopping need We're improving the mobile experience on Google to aid shoppers as they browse, compare, and research products. 1 in 5 people swipe to interact with shopping ads, expressing a strong desire to learn more.2 So we’re rolling out a new enhancement that gently expands the shopping ads as you swip...

Full article: http://adwords.blogspot.com/2015/07/winning-shopping-micr...

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