14 Jul '15, 7pm

Mobile Search Spend Increases 71 Percent From Last Year [Study]

Mobile Search Spend Increases 71 Percent From Last Year [Study]

Paid search spending growth is up 22 percent for tablets and a whopping 71 percent for smartphones, according to the recent Q2 Digital Marketing Report from IgnitionOne, a company specializing in cloud-based marketing solutions. While both mediums have comparable growth in CPC and CTR (24 and 28 percent for phones, 26 and 17 percent for tablets) smartphone clicks outpaced those from tablets by 41 percent. Similarly, smartphone impressions are up 8 percent year-over-year, while tablet impressions have declined by 17 percent. "Google has incredible dominance on [the mobile] side," says Will Margiloff, chief executive (CEO) of IgnitionOne. "But they still have, for the most part, a mobile display business and not really a native to phone and tablet business like Facebook. Google's got their work cut out for them when it comes to mobile native or native display, and the only r...

Full article: http://searchenginewatch.com/sew/news/2417726/mobile-sear...

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