14 Jul '15, 5pm

Get richer insights by measuring Display ads across apps and the web

People are living their lives online, seamlessly moving between apps and websites to shop, communicate, and stay entertained. In order for marketers to understand how campaigns are performing, you need to measure activities that span apps and websites. Starting today, you can use Estimated Total Conversions to measure conversions that started on the web and finished in an app,1 or vice versa — for Display campaigns. It works whether the click and conversion occur on the same device or across two different ones. Learn more . For example, let’s say you’re a clothing retailer. Shoppers might click your Display ad for blue jeans on their smartphones while reading the news in a browser, then buy those jeans later in your app on the same device. You’ll now be able to measure these conversions that occur between web and apps as part of Estimated Total Conversions. Similarly, let’...

Full article: http://adwords.blogspot.com/2015/07/get-richer-insights-b...

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