Global Social Media

The rise of social media shows no sign of slowing. In fact eMarketer predicts that there will be a massive 1.43 billion social network users this year, which represents a 19.2% increase over 2011′s figure. To put things in perspective, that’s a fifth of the world’s total population. There are signs that some developed nations might be approaching their saturation points, but with Internet penetration rates still on the rise in vast emerging markets such as India and South America, there’s still plenty of scope for growth. Social Media on the Move The growth of social media usage in developing nations has also had a knock-on effect on the way consumers actually use these sites. A recent report by the International Telecommunications Union found a “huge divide” between broadband penetration rates in developed and developing countries. With fast broadband connections reaching...

Full article: http://www.searchenginejournal.com/global-social-media/46...

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