13 Jul '15, 6pm

Google AdWords Adds Bidding Tools For Target CPA And Target ROAS

Google AdWords Adds Bidding Tools For Target CPA And Target ROAS

Let’s start with Target CPA Simulator since it’s name is intuitive. First announced during the Inside AdWords livestream this spring, the new Target CPA Simulator (pictured above) estimates what will happen to conversions if you adjust your target CPA. In the example above, the simulator estimates that if the advertiser increased the target CPA from $9.00 to $11.30, they would spend nearly $3,700 more, but generate 175 more conversions. The estimates are based on performance from the previous seven days and assume you have no budget restrictions.

Full article: http://searchengineland.com/google-adwords-adds-bidding-t...

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