13 Jul '15, 1pm

Multi-channel Marketing: An Introductory Guide

Today’s consumers rely on multiple digital channels and platforms when making purchase decisions. They turn to search, email, social media, and online advertising to research products and services, using both desktop computers and mobile devices. As such, businesses need to be found wherever consumers are, regardless of the device, channel, or platform in use — an approach referred to as “multi-channel marketing.” This article serves as an introductory guide to the small business application of multi-channel marketing. In it, you will find: A definition of the term; Benefits and challenges associated with its use; Examples of how it’s used; Recommendations for getting started. Multi-channel Marketing Defined Multi-channel marketing — sometimes called “Omni-channel” or “Cross-channel” marketing — is the practice of utilizing multiple marketing channels in an integrated, coo...

Full article: http://webmarketingtoday.com/articles/Multi-channel-Marke...

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