13 Jul '15, 1pm

Get Insights From Your Site Analytics

Get Insights From Your Site Analytics

Having analytics is one thing; knowing how to interpret them is quite another. Here are a few ways that you can gather actionable insights from the SEO analytics that you pay for or gather from your free service. Data Points You can make certain conclusions from individual bits of data such as landing page traffic, bounce rate, organic traffic and behavior flow. You can also make more in-depth conclusions by combining these factors with each other. Let's go over individual conclusions first for some of the most important analytical data. Landing page traffic - From this metric, you can determine if your ads are serving the right customers. If you hired a search engine optimization company, matchup the actual landing page traffic statistics to their estimates and see if they are serving your needs. Bounce rate - From the bounce rate, you can determine if the content on your...

Full article: http://www.searchenginepeople.com/blog/15065-analytics-in...

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