7 Ways to Spice Up Your Email Marketing

My friend Andreas over on the product team at WordStream is fond of saying, “Make it spicy,” as in, “Here’s some dry, descriptive copy of what this tool does. I’ll leave it up to Marketing to make it spicy .” Depending on your industry, the right level of “spiciness” can be difficult to achieve. For example, it’s a little harder to write exciting copy about B2B search engine marketing software (which is how I spend a lot of my time) than it is to write about hot, new summer sandals or consumer gadgets. Still, you can almost always add a little bit of spice to bring your content to life. Here are seven ideas for livening up your email copy and design. 1. Use Analogies An analogy is a way of comparing one thing to another, usually with the purpose of making that concept easier to understand or illuminating some aspect of it, such as telling a search engine newbie that Google...

Full article: http://www.searchenginejournal.com/7-ways-to-spice-up-you...

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