10 Jul '15, 11pm

Do you know how to calculate your conversion rate?

Tweet I had a great time delivering the keynote at the Wednesday live conference in Stockholm, which featured an all-too-typical show of hands. First, I asked how many of the marketers in attendance had a Web Analytics system installed on their site. Every hand in the room went up. Then I said, "Keep your hands up if you check your results at least once a day." Every hand went down. Why is this so? Having an analytics system and not using it regularly is like having an extra car in your garage that you don't drive. What is stopping us from using these numbers that we generate every minute of every day? I don't know for sure, but I think there are a few reasons. Some marketers think they can skate through to retirement without really adapting to the Internet. Others might feel like they just don't know how to do it and it's too scary to learn. But every year, I think those ...

Full article: http://www.searchengineguide.com/mike-moran/do-you-know-h...

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Do you know how to calculate your conversion rate?

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