How to Protect Your Site from Link Spam and Negative SEO

Before beginning our discussion, let’s try to understand how classical SEO’s interpret their actions and strategies in search engine optimization. Broadly speaking, the entire SEO industry can be divided into two major groups. The first group believes in the idea of numbers while the second group believes in the idea of value. The second group, which believes in generating value, is a very elite group of people who stay away from black hat trickery to gain higher ranks. Their idea is simple: generate value. Links, goodwill, reputation, and revenue will follow on their own, without having to cadge for it every single day. That’s the best, and probably the only, way to sustain a website and ensure that it stands the test of time. However, people who believe that this is a “numbers game,” use all sorts of false measures and tricks to gain higher rankings as quickly and as eas...

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