23 Jul '12, 1pm

Yes, Feature Phones DO Still Matter In Mobile SEO

Yes, Feature Phones DO Still Matter In Mobile SEO

Have you thrown these out of your marketing plan? Source: ilikestuff.com Google recently released an addendum to their guidelines for optimizing for smartphones that gives more detail around how to optimize for feature phones as well. I know some of you are thinking, “Feature phones? What is this, 2005? Let me pull out my Razr and look for ringtones on WAP sites. Why on Earth would anyone need feature phone traffic now that everyone has an iPhone or an Android?” In 2012 in the US, this is often what it seems like. Smartphone penetration is at an all-time high according to Nielsen , with half of the US market owning smartphones, and 2/3 of new phone owners electing to buy smartphones and not feature phones. What’s more, smartphone users tend to browse and search more — especially in the United States, where smartphones have about 90% of the mobile browser share and 57% of s...

Full article: http://searchengineland.com/yes-feature-phones-do-still-m...

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