22 Jul '12, 8pm

The Guide to Developing a Content Strategy for "Boring" Industries via @SEOMoz

I love the theory behind this post and I really believe that the future of SEO lies in creating better content that is delivered regularly and fits the brands image. The problem I have with where you are heading with this post is that SEOs are very much getting into the domain of regular marketers. I do think that we need to get closer to this but I worry that the boundaries will get too blurred. SEO is still about getting people to a website via a search engine. Inbound marketing might be getting users to a website via any possible means, but I'm not convinced that the percentage of traffic from search engine is going to fall any time soon. In most parts of the car industry companies have been creating great content for years. Most companies will be involved with some kind of motor-sport sponsorship and many will be been taking advantage of videos, event tickets, VIP trea...

Full article: http://www.seomoz.org/blog/the-guide-to-developing-a-cont...

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