06 Jul '15, 3am

From Impressions To Views, As The Google Churns

Remember the glory days of AdWords arbitrage (buying less expensive AdWords terms to drive traffic to more expensive AdSense term ads)? That was a publisher bet against the system. What is just recently being addressed is the ad networks' bet against the system: impressions. In the web ad world an 'impression' means that an ad was delivered from server to client. And that is all that it means. And that was pretty much how all web ads were sold - the server delivered the ad, the advertiser paid. Even if the ad was never viewed. In all the hype and hustle few noticed (those few enjoyed a two-fold competitive advantage). Eventually ROI reared it's ugly head and analytics revealed the ad networks dirty little secret; advertisers increasingly began requiring that they only pay for 'viewable' ads. Note: Interactive Advertising Bureau (IAB) definition of viewable is minimum 50% v...

Full article: http://www.cre8asiteforums.com/forums/topic/93109-from-im...

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