04 Jul '15, 6am

Social Media Channels Can Deliver Instant Traffic

While social media isn’t inherently “free” (you have to pay for social media tools, pay an employee to manage all your channels, boosted posts and ads, the cost content creation, etc.), your social media channels are as valuable as you make them out to be. Even going from one or two updates a week to one update a day can have a dramatic impact on your overall reach and engagement. For our client above, we took their lackluster approach to Facebook and Twitter and ramped it up to 3-4 posts a day. We started writing 3-5 blog posts a week for them, so fresh content was constantly being promoted as well as giving older content another shot at a social life. Every now and then we’d throw a more promotionally minded post in the mix (they are an e-commerce site), but for the most part our goal was to connect their audience with their informational content and drive traffic back t...

Full article: http://www.brickmarketing.com/blog/social-instant-traffic

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