04 Jul '15, 2am

Knowledge Graph SEO: Can You Optimize These Special Google SERPS? #YMDRSEO

Knowledge Graph SEO: Can You Optimize These Special Google SERPS? #YMDRSEO

How does the Knowledge Graph actually work? Let’s say you want to find information about Robert Downey Jr. Google recognizes the query related to Downey Jr. in its knowledge base and generates a panel on the right of the search results page presenting information about the actor, including images, important facts, and related searches, with links to explore the subject further. Where is this information coming from? It is a mixture between information that other users found useful and the information on the knowledge graph. Information is flexible and under continuous change so if there is a problem with the generated data, you can click on the feedback button, report a problem and the information will be modified correctly not only in Google’s database but also on Wikipedia.

Full article: http://www.searchenginejournal.com/knowledge-graph-seo-ca...

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