20 Jul '12, 6pm

The Social Media Phenomenon Explained

Over the last few years, social media has reached its noodly tentacles into the business world and taken hold. It’s moved so fast, in fact, that those within the business world have had difficulty grasping what social media is and why it’s such a phenomenon, all while attempting to find a proper perspective on what social media means to them as business leaders. So, let’s take a step back. It’s easy to get lost in the minutiae. Fundamentally, social media has altered the relationship between customers and the merchants who serve them. With this in mind, and in order to fully grasp the nebulous object that is social media, we must jump into the Way-Back machine. Follow us, if you will, to the pre-Industrial Revolution era. Consumer Behavior in Pre-Industrial Revolution Times Prior to the Industrial Revolution, the average size of a village ranged between 50 and 300 people. ...

Full article: http://www.searchenginejournal.com/the-social-media-pheno...

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