03 Jul '15, 1pm

Facebook Advertising: A Case Study | Web Marketing Today via @webmarkettoday @RodneyHess

Facebook Advertising: A Case Study | Web Marketing Today via @webmarkettoday @RodneyHess

Facebook advertising is nearly essential to the success of any small business’s social media marketing efforts. This case study, from a long-standing client, helps prove the point. The Client Savoie’s is a leading producer of authentic Cajun food products. Savoie’s® Sausage and Food Products started as a small grocery store in Opelousas, La., where, 60 years ago, Eula Savoie began making and selling sausage and other pork products. Today, the company is one of the leading producers of Cajun food products in the U.S. and is still located in the same grocery store where it started. The Problem Distributors of consumer-packaged goods look at multiple factors when deciding to carry a particular product. One is brand recognition and presence in the market, for which Facebook followers and engagement can play a large role. As part of a campaign to promote its 60th anniversary, S...

Full article: http://webmarketingtoday.com/articles/Facebook-Advertisin...

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